Why link trade ?
Link trade, reciprocal link exchange, swap links, the term may have evolved into other forms but it still retains its meaning that is the method of bartering links with numerous sites which are of quality. There are various ways to arrange link trading, the simplest way is through emailing other webmasters having related websites. Other means include visiting webmaster discussion boards which offer a dedicated link exchange forum and creating a page in your site purposeful to visitors wanting to exchange links.
Link trading is one of the most viable techniques to gain a good positioning at major search engines. Cost-effective, this kind of advertising could be implemented on a shoe-string budget. Having a lot of partner sites with links pointing to yours, this could bring in increased and targeted traffic. Supreme search engine positioning by AoV Philippines Outsourcing plus targeted traffic strengthens website visibility, which is the key for survival in the web.
Google sitelinks
Google Sitelinks are designed to help Internet users navigate your website. They appear as sub-listings under the first result on the Google search page. For instance, typing in “direct marketing magazine” brings up the Direct magazine’s website along with eight internal site links including contact us, industry news and service pages.“Selecting pages to appear as sitelinks is a completely automated process,” notes Google in a recent release post. “Our algorithms parse the structure and content of websites and identify pages that provide fast navigation and relevant information for the user’s query. Since our algorithms consider several factors to generate sitelinks, not all websites have them.”
The recent update will allow webmasters to control which sitelinks are displayed. For various reasons – page under construction, exit links or perhaps out of date information – you may want to suppress particular areas of your site from sitelinks.
“Once you block a page, it won’t appear as a sitelink for 90 days unless you choose to unblock it sooner,” announced Google. “It may take a week or so to remove a page from your sitelinks, but we are working on making this process faster.”
Google PageRank explained
On October 26, at around 9PM, Google PageRank was updated. What was exciting this time around in particular, was that the websites that were lacking PageRank, were greeted with a very pleasant surprise–Well, the lucky ones, anyway. On a personal level, the other website I run, Menstrual Poetry, was given a PR of 3. That was definitely exciting, since the website didn’t have PR before then. As most webmasters know, as soon as you establish PageRank, your website can then move into the fast lane when it comes to exposure, as well as your website having the power to make you money.
But what exactly is “PageRank,” you ask? Why are all of these webmasters deliriously obsessed with what their PR is, and why is it so important?
PageRank, is basically the overall importance of a specific website, according to Google on a scale from 1 to 10–1 being the worst, and 10 being the best. As everyone who has heard of the internet knows, Google pretty much owns the internet. It is the most popular search engine, and it has even become an action all on it’s own. When someone is going to search for specific information on the internet, instead of saying they will search for it, they will say that they’re going to Google it. All of this exposure, and all of this weight put on one specific search engine, since only 1995, and it has easily become what webmasters need to see their website succeed.
In order to establish PageRank, Google determines how many links your website has and where that link is coming from. In Google’s mind, the more links you have on other sites, the more important your website is seen as. The most popular and easiest way to establish PR is to follow the trend of Do-Follow comments; commenting on people’s blogs with the nofollow attribute removed from your comment’s HTML.
So, since Google is the God of search engines and has now made it’s way to indicating how “important” a website is, companies have followed suite as well. Many webmasters are not only familiar, but have come to rely on paid-to-blog companies to make a few extra bucks a month. The most popular paid-to-blog website currently on the internet is payperpost. This website, as well as almost all others, rely on Google PageRank as well as your website’s Alexa score to determine how much money you can make per post you write. While most can make the occasional few extra dollars a month with these websites, if your PR is higher, it can easily become a substantial addition to your income; and if you’re lucky, (and run a “Google-quality” website) like a few people recorded as the top earners on payperpost, specifically, you can make more on the website in a year than people do at their minimum wage jobs.
Another form of income you can make with your website or blog as your PR increases, is advertising. If you believe your website is a quality site that would open a market for an audience, I couldn’t stress enough how important it is to include an advertising page on your website. If the number of hits you receive a month are impressive, as well as steady, many websites and companies will consider advertising on your website and will also pay a nice sum of money to do so. However, if you aren’t keen on having ads on your website and prefer something text-based, Text Link Ads is also a fantastic website to consider. And again, as your PR increases, the better your chances are of luring advertisers in and wanting to place a text link on your website.
If you would like to keep track of your website’s PageRank, as well as everyone else’s Firefox does have an add-on up for download, which can be found here.
TubeURL.com helps a lot
Tube Url is a free online service that can shorten your long charactered URL a short URL. They do so easily by URL Redirection so when a visitor uses this shortened url, it will lead them to the desired location. Having a short url may seem not as important as most people think, but there are several benefits to having a small URL, listed below are the benefits.
When you have a shorten URL people can remember the short one longer, than opposed to an extremely long one with over 20 characters long. Not only are they memorable but they can instantly notice what topic is on the page since the end of the URL is visible with the appropriate keywords.
If you are an online marketer, you must know that affiliate IDs are ones that lower your turn around rates. When people see the URL with the affiliate ID, they’ll know it’s an affiliate link and perhaps not click on the link, or just go directly to the home page (by typing it in manually) so that you do not get credited. Unfair? Of course, that is why a short URL can help you. It will mask your affiliate link into something much more short and the best thing is that your affiliate URL is well hidden as you cannot see it in the url whatsoever! It’s also a great way to sneak in affiliate IDs in forum signatures as well. Sometimes there are character limits to signatures, so of course, your original affiliate URL will be taking up a lot of characters or it won’t even fit inside your signature. Using a short url will save you characters to add in descriptive anchors, bold your text and even add in color. Be original!
For email addresses, you can hide them on websites! You don’t only need to use conventional WWW urls, but this site also accepts email addresses. This is ideal for those who don’t want web spiders to crawl and index your email, because, as most of you know: that can lead spam.
If you want to cloak an address, they can do this too. Some people don’t want visitors finding out what the URL is, so they get a shortened url from tube url. This is also ideal if you don’t want a spider to crawl through to your web address, for whatever reason you have. An example would be a submission for mailto:name@mail.com, the short URL would come out as www.tubeurl.com/mailname instead.
One of the advantage is that the URLs last for quite a long time. They don’t necessarily expire but Tube URL will delete addresses that are not following the terms of services. Just read it over and do not go against it and you will be fine!
Take advantage of this short URL script since it’s free! Maybe you’ve gained some new ideas on how you can benefit with short URLs from this article. This can help you monetize indirectly, clean up your website URLs and many more. Also, don’t forget to share this site with other people you know that might benefit with Tube Url, help the site grow!
General SEO help i 9 steps
Step 1: Site/page evaluation. There are many resources to get a SEO evaluation of your site or page. Generally speaking SEO forums are a good place for this. When seeking this information, put your thickest skin on and ask simply for an SEO analysis. Bear in mind you will receive many conflicting theories and ideas, that is in fact the nature of optimization. Take these ideas, make a list of the suggestions that you need to research. There are many great optimization forums out there, I will only suggest 2. TIP Web Site Reviews, this is a very friendly forum and is host to some great SEO minds. The second is a much larger forum and also hosts some incredible SEO contributors, SEO Chat site reviews.
Step 2: Research your site reviews. They are certainly a great many resources available to research these items, including this blog. I will give some of the sites I am most familiar with to start with….But if you cannot find what you seek, a Google search or asking a question here or in a related forum can be very helpful. You might consider purchasing the SEO Book by Aaron Wall, it’s a fine resource. SEOmoz has a vast pool of information covering most of the topics you will be researching. Stepforth has great tutorials in it’s FAQ section, and glossary resource (to look up those terms and acronyms the forum folks used, that you may not understand). I highly recommend “Search Engine Marketing 101” at Search Engine Watch. I also have this quick indexing strategy post you might find helpful.
Step 3: Make an implementation plan. There are clearly going to be higher priority fixes and those that will cause more flux than other, as well. I suggest making a plan to do the higher priority fixes first, and attempt to do the implementations likely to cause the most flux all together. Examples of the fixes that will cause the most flux are redirects, changing over 25% of a page’s content, lately changing your page title, and navigational changes.
Step 4: Statistical data collection. If you do not have a stat program, you will need one to properly evaluate your success and potential for improvement. Google Analytics is pretty good and it’s free, make sure the code is inserted just before the /body tag at the bottom of your code. You will have to place the code in every page you want to track. If you already have some sort of stat program, it really doesn’t matter much what the program is as long as it tracks unique visitors, visitors, pageviews, bounce or time on site, and referrals to start with. You will want to create a chart plotting these items and anything else you wish to track for the current and previous 2 months. This is your benchmark. NOTE: Information from one stat program does not necessarily translate to the the information from another, the numbers will be different for all programs. The control here is to use the same program as your benchmark to track progress. Don’t forget to check your search position for the targeted keyword phrases you will be optimizing for.
Step 5: Begin making the changes. You are going to want to do this in a controlled manner. For example, try not to do everything at once. If you optimize everything at the same time you will have little resources to analyze the benefits properly. This is where the patience and beer comes in! It’s not out of line at all to follow up on your site review threads with changes and ask for input.
Step 6: Tools and time. Now that you have made your changes you will want to follow up with some means with which to check your results and success. I have a list of free online SEO tools you are welcome to check out, and this thread at SEO Chat is a good resource as well. Be advised, trust no tool on it’s own merit…If it’s important to you double check with another tool not using the same database or platform.
Step 7: The search engines. I highly recommend you verify your site and submit a site map to Google and Yahoo. MSN/Live has no means of helping along your indexing, but the project is in development. You can ping Ask.com with your sitemap by putting the following url in your browser window with the location of your sitemap. http://submissions.ask.com/ping?sitemap=http%3A//www.the URL of your sitemap here.xml
Step 8: Link building. Incoming links are a large part of many SEO aspects. The affect indexing, crawl frequency, relevancy, search rank (SERPs), PageRank, authority, and trust. You will need to continue to build link, absolutely forever. The best backlinks are one way organic links, these are generally sites that have lined to you because your content is unique, good, and relevant to their own. To achieve this, you need only to write great content that is relevant to the theme of your site this will create long tails, as well. Social bookmarking can be useful for traffic and backlinks as well…But you must be a productive member of the community, don’t just mark your pages. Mark pages with content related to your own site’s theme as well. Here is a great get started article on StumbleUpon. Directory submissions will not provide you traffic, but if you are choosy about submitting only to quality directories, they can be very nice, relevant backlinks. Finally, reciprocal linking, no it’s not dead. However, you should be aware that reciprocal links are generally devalued and you should only be counting on them for traffic. Be careful never to let the percentage of reciprocal links outweigh your one way links.
Step 9: Tweaking and maintenance. The optimization will never be complete. The search engines change their algorithms and ranking factors, your niche will change, and search queries trend in different directions all the time. You will need to continue to remain “up to speed” in your niche, and remain a weekly visitor at a good SEO forum or 2, in order to stay on top of it. Try to create 3 new pages every month, this will help to keep your data in Google’s webmasters tool fresh and build your site’s content…Which is directly reflected in you ability to be crawled and cached frequently. Watch your internal pages for “underachievers” and work to improve their content, backlinks, and the navigation to those pages. As I said before, never stop building links.
Now get in there! Seriously, it’s a pretty big job and can be very daunting….But the rewards are very good. Let’s face it, you will improve your pages, their search engine position, and you have just added a whole new pool of skills and knowledge to your own personal growth. Can’t go wrong there! Good luck…If you get stuck don’t be shy, ask a question.
Geo targeting
A tasty Halloween SEO treat from Google Webmaster Tools was announced 10/31/2007 yesterday in the Google Webmaster Blog. You can now Geo Target your location right in your tools dashboard! This is a pretty exciting tool for Google to add, a definite treat!
Google says you can now choose a location for your content per directory, domain, and sub domain to help them improve the geographic search results. Historically Google has used your IP address / hosting and TLD (top level domain) to determine its geographic association. Now, we are free to host our sites anywhere we please and still associate with the country / location of our target audience. Note, that country specific TLDs will remain associated with the perspective countries. For example, a .ca domain will still be associated to Canada and so on. The post states, at the moment we can only associate with 1 country. Sounds like that may change in the future….Good deal there.
They went on to give an example of a domain you would not want to geotarget or associate with any specific location. So I logged in and made sure any sites that I don’t want locked in to any specific location or Google search platform are “non associated” , and thus wide open to all searches. I suggest you do the same.
Note also you can choose to give country only, country and city, country and zip…etc. You are not required to give the full address to use this feature, and Google states the information will be used publicly, so I advise you proceed cautiously if you are using a home address or such. I am thinking the SEO value of using this in your geo targeting campaign will be exponential.
So just log in to your Webmaster Tools dashboard, choose a site….Then in the “tools” section in the left hand column select “Set geographic target”. Just a note City/Town must be in all capitol letters..Odd but true. Don’t forget to save it!
Web site marketing
Web has emerged as the largest repository of information, informing neitizens on virtually every issue under the sun. It’s been growing exponentially over the years, providing a breeding ground for many Business Ventures.
With so many Information hubs (read websites, blogs) floating around, Webmasters have a tough time attracting and retaining traffic. Web start-ups generally have a constrained budget. So, making a name for the Website by Internet advertising is out of equation for them. Advertising dollars can be used to buy traffic but the traffic would be transient, lasting till the advertising budget lasts.
One key technique to build good traffic is to let the website be simply organized and easy to navigate. There are many content-rich websites that are a surfer’s nightmare and it show in their poor advertisement appeal. It is prudent to develop contents keeping in mind the audience you are targeting. Last but not the least, publish contents which gives reasons for your visitors to return.
Resort to Viral Marketing for promoting your services. Viral Marketing takes advantage of social networks to market the Brand.It uses pre-existing social networks to produce increase in brand awareness. Join Social Networking sites like Orkut, Facebook & market your brand in Communities which consist of the audience you plan to target. [Viral Marketing @ work on Orkut : See Figure Below]
List your presence on Popular Blogs. It is great to have your own website, but more importantly you need to be recognized on the popular blogs in the beginning.Also, promote your weblog/website on sites like Digg & Technorati which allow you to post links to your site, enabling you to reach a large audience. [ More than 60% of the traffic which arrives to this blog is via referral sites like Digg 
]
- E-Mail Marketing is also one of the potent ways to advertise yourself online. But, tread with caution as purchased lists have a high mail bounce-back rate. Also, with the enhancement in spam detection techniques, it is likely that your promotional mail would be categorized as spam & your domain marked as a spammer. So, make sure to run your mail through SPAM checkers before you send out any mails.Weigh these considerations before diving into E-mail Marketing for your brand.
Brands are not built overnight; one needs to toil hard for it . Hope that the post would arm you with requisite knowledge for promoting your Web Site/Logs !!!
Webmaster dictionary
This is the most basic stuff that probobly you all know, but just to make sure i’m going to explain meaning of some words use by webmasters.
Domain name – for example wordpress.com is domain name, and developinternet.wordpress.com is domain name too, only here “developinternet” is subdomain. .com .net .org .info .us … these are top level domain names (TLD) and they can be registred true domain name registars (most popular is godaddy.com) and they cost around 10$. You have free domain names too, like dot.tk nic.co.sr nic.co.nr and much more, but i will explain that latter.
Hosting - place where you’r data is held, and shown to you’r visitors, free web hostings are usualy free blog services.
Bandwidth - Amount of transfered data, shown to you’r visitors.
Disk storage - is affcourse amaount of free space which you can fill with images, videos and any other data you like.
Content - data on your site making the site valuable source for visitors. These can be pictures, videos, text, music, anything can be web page content. Whatever people are interested in. More You have, more You update, better for You.
CPC - cost per click, advertiser pays some amount of money for every visitor you bring him. Cost per click means the advertisers payment is based on how many visitors/clicks you can bring him, its a price of a single click on a add.
CPM - cost per milenia, some rare ads when advertiser pays some money for 1000 views on your site, don’t matter how many clicks it generates. CPM ads that really pays have ratio about 0,2 – 0,5$ per 1000 ads placment.
PPC - pay per click, simple and most efective metod, where advertiser pays for generated traffic.
PFI - pay for inclusion, advertising model where webmaster pays search engine to crawl his web site more often.
FFA- free for all, web site providing a lot of usless links, humans don’t visit them and they are not important in Search engines algoritams.
PPI - blackhat way of earning money, ppi is short from Pay Per Install, usual it you would have to deal with adware, visit PPIMoney for more info.
robots.txt - is a file which well behaved spiders read to determine which parts of a website they shouldn’t visit.
CTA - Abbreviation for Content Targeted Ad(vertising) placment of PPC ads.
Afilliate - another way for webmasters to earn cash, this programs pay you money if you’r visitors buy/use products or services of company you are advertising.
Referral - eferral is someone who registers under your referral link to some program providing you % of their money for promoting them. Referral cuts are around 10% and are taken from programs revenue, not yours referral. In common webmaster language people registered through You’r link are so called downline.
SEO - Search Engine Optimization, after content second most valuable for you’r website is Optimize it for Google and other search engines.
Spider - robot or shorter bot it refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.
